I am a fine confluence of art and enterprise. My fashion house by the same name is the only one in Pakistan that has a standardized sizing system, comes up with 5 new collections each year, exports 3 product lines.
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Dec 16, 2009
Maria B
I am a fine confluence of art and enterprise. My fashion house by the same name is the only one in Pakistan that has a standardized sizing system, comes up with 5 new collections each year, exports 3 product lines.
Nickie and Nina
Nickie and Nina are two sisters with an indisputable flair for fashion. The two designers together form an impressive team behind based house of Eastern haute couture” Khaleej Times, U,A,E (leading Middle East broadsheet)
“Nickie’s and Nina’s names can be etched alongside the likes of giants Nilofer Shahid and Faiza Samee on the roster of pioneers” Images, Dawn (leading Pakistani broadsheet)
The luxury brand label debuted in 2000 with the critically acclaimed millennium show in Lahore, Pakistan, the success of which brought with it an unprecedented amount of glitz and glamour. That year, Nickie Nina was invited to attend the MTV Awards in Delhi and to showcase at a group show under the aegis of Fashion TV International, in Bombay.
Saadia Mirza
Saadia Mirza’s VIRTUES, the label, is boldly quixotic. Unique in its creations, the outfits are like costumes, defining individual women with a raw power of fascination, which is in all essence characteristic of true femininity.
Concentrating on diversity, Saadia Mirza has expanded her creative energies in five different lines: VANITY, VINTAGE, VISION, VOYAGE, and VISAGE. All dramatic and spectacular, each line offers a myriad of choices for those who are more expressive of their own individuality. From vibrant bridal line to flamboyant glamour and classic silhouettes, from innovative and classy western wear to a colorful and bold blend of east and west and finally the hand made accessories that flaunt uniqueness and class, Saadia Mirza offers that rare option of exclusivity and distinctiveness.
All dramatic and spectacular, each line offers a myriad of choices for those who are more expressive of their own individuality. From vibrant bridal line to flamboyant glamour and classic silhouettes, from innovative and classy western wear to a colorful and bold blend of east and west and finally the hand made accessories that flaunt uniqueness and class.
Sanam Agha
Boutique:Sanam Agha
Now-a-days, under the umbrella of this vast term Fashion designing, many creative people are working and doing their best. These Fashion designers, no matter icons or the emerging ones, are polishing the world of style & Fashion.
Fashion designer Sanam Agha is an emerging name in the field of Fashion designing. Fashion designer Sanam Agha is trying to establish her name in some different scenario. Fashion designer Sanam Agha is a female Fashion designer with the men’s designing sense; although Fashion designer Sanam Agha also designs the classic outfits for the ladies as well. Fashion designer Sanam Agha is surprisingly designing the men’s wear in some unique way and continuously introducing some innovative concepts in the men’s designing platform.
Besides Fashion designing, Sanam Agha has many other guts to prove herself, she is also a renowned VJ on the different T.V channels. This shows that Sanam Agha is making her prominent place in both Fashion & Showbiz industries of Pakistan.
Let’s see what Fashion designer Sanam Agha will include in the world of Style & Fashion furthermore, to boost some additional style in it.
Kamiar Roknis and Maheen Ali
Boutique:
Karma is one of those lucky few who always knew what it is they wanted to do with their lives. "I knew I wanted to be a designer much before the Pakistan School of Fashion Design (PSFD) had even been established. I don't think I would have ever been happy doing a nine to five job even if it is a lot less exhausting and less time consuming than this one. Anything concerned with aesthetics is my cup of tea whether it is doing home interiors or landscaping or home accessories etc.".Kami is an interesting mix of contrasts and contradictions. Bred and born in Pakistan, he feels more at ease designing a pair of trousers and a tank top than a shalwar kameez. "Probably because I've always been wearing westerns and I've been reading Vogue since I was six. Also due to the nature of the training provided by PSFD you will find that most of the graduates will be more proficient in designing Westerns than Easterns since our entire syllabus is designed and executed according to the guidelines sent by the mother school in Paris and the emphasis thus is on the designing of jackets and skirts rather than on the making of ghararas and lahngas."
Karma is about clothes that demand attention without eclipsing the person wearing them. Karma's label is about innovative fashion; modern, fresh, glamorous, yet timelessly elegant. Fashion is more than the clothes you wear. It is the way you live your life. Karma's clothes reflect that individuality. They are about style, a sense of aesthetic beauty that is relevant anywhere and everywhere in the world.
Maheen Karim
Boutique:Maheen Karim
Maheen Karim is a graduate of the prestigious Central Saint Martins College of Art and Design. After working with globally acclaimed fashion houses in the west Maheen returned to Pakistan to start her own label in spring 2006.MAHEEN KARIM is a ready to wear label that is Pakistan’s first to specialise in women’s western eveningwear. It focuses on the creation of eclectic luxury garments with the aide of novel cuts and a silhouette with universal charm.
She was recently awarded the prestigious Lux Style Award 2008 for achievement as best Prêt-a-Porter designer in Pakistan. Whilst still in its infancy this label has already seen immense success and soaring sales in prominent boutiques all over Pakistan as well as UAE.
Maheen aims to use the spectacular raw materials and craftsmanship obtainable to her in Pakistan to its fullest promise in order to create garments of global appeal. The passion to create trendy silhouettes and experiment with shape allows her to furnish the woman of 21st century Pakistan and abroad with a sanctuary where she is able find glamour and glitz in a garment without feeling the need to travel overseas in search of grandeur.
Her Spring Summer 2009 collection is an amalgamation of fun spirited holiday eveningwear and luxury occasion wear for the upcoming celebratory season. The new season brings out a host of ravishing new trends and colour palettes. Here we see a munificent use of vibrant inks and glitzy golds at the same time as maintaining the innocence and chastity of ivory and pure white.
These exquisite pieces not only stand out because of the form they take but they are also galvanized in an immaculate elegance with the use of remarkably unusual methods of embellishment. Swarovki crystals embroidered into a tuxedo top dress shirt or even a tailcoat, hence adorning the chic elegance in the woman of today and styling her dapper.
Monica Haute-Couture
Boutique:Monica Haute-Couture
Monica runs her own workshop specializing in designing, pattern making, cutting and stitching; a section caters for hand embroidery and embellishments. Steeped in eastern tradition but regular exposure to the London city and its Fashion trends have inspired Monica to create fusion outfits and accessories. She uses traditional hand embroidery techniques developed over centuries in the Sub-Continent; however her cuts and designs cater to trendy market. She works mostly with imported fabrics and other raw materials like crystals and sworoski.
Monica is currently based in Pakistan. She has lived in Middle East and traveled to Europe. She started her own label in 2003.
She has exhibited recently on the ramp at Pakistan festival in Washington DC. She has been offered partnership with Saks fifth avenue Designer at London fashion week Feb 08.
Fashion show at Alaxandra palace in July 08 London. Showcased the only Pakistani Designer in International Asian business awards in Birmingham November 08. exhibited at Asian bridal show Manchester in feb09. Showcased only Pakistani couture designer at Bahrain Fashion week09/10 May 09.
VICTORIA ROYALE
Bridal collection has been designed and created from Victorian and mughal era, by blending it with present time. On which we used old handembroidered techniques and European cuts.
Monica is currently based in Pakistan. She has lived in Middle East and traveled to Europe. She started her own label in 2003.
She has exhibited recently on the ramp at Pakistan festival in Washington DC. She has been offered partnership with Saks fifth avenue Designer at London fashion week Feb 08.
Fashion show at Alaxandra palace in July 08 London. Showcased the only Pakistani Designer in International Asian business awards in Birmingham November 08. exhibited at Asian bridal show Manchester in feb09. Showcased only Pakistani couture designer at Bahrain Fashion week09/10 May 09.
VICTORIA ROYALE
Tazeen Hassan
Boutique:Tazeen Hassan
Tazeen Hasan – sells pakistani womenswear, embroidered dresses, Pakistani bridal dresses, salwar kameez, lehnga choli, pakistani designer dress & wedding dresses.
Are you looking for online fashion boutiques? Bridal fashion? Shalwar kameez? Pakistani designers? Pakistani bridal wear? Designer dress? Everything you will find at TazeenHasan
Tazeenhasan.com – a boutique for Indian bridal outfits,indian womenswear & pakistani women outfits.
Tazeenhasan.com – fashion designer websites & online fashion magazines. Indian salwar kameez, dupatta, shalwar suits, wedding outfits, pakistani and indian dresses are available.
Tazeen Hasan – Indian / Pakistani fashion boutiques. Pakistani and Indian designers of latest fashion industry from Pakistan & India, design bridal dresses, wedding gowns, bridal wear, wedding dresses, kurta, saree, fashionable clothes for boutiques in USA, UK, UAE and all over the world.
TazeenHasan.com – a place where you can find Pakistan / India DESI fashion, indian traditional dresses, bridal wear, pakistani clothes and all types of dresses, gowns, shalwar kameez, dupatta, latest clothes etc.
TazeenHasan – a point where you will find latest fashion dresses, lehnga choli, salwar kameez, wedding dresses and many different clothes, online designed by indian & pakistani designers with latest fashion design skills in mind.
Latest Jewellry Collection 2009
 | |
| Fashion Jewelry is the best way to spice up an outfit. Get a celebrity look by sporting the latest jewerly styles. Try the hottest Hollywood trends, experiment with looks straight off of the runway or add pizzazz with costume jewelry. Paired with any outfit for any occasion, fashion accessories are the easiest way to take your look from drab to fab.This necklace is of diamond-shaped pyramids set with onyx and by triangular silver forms |
| More to come…… |
At our web Site we analyse of Current Fashion silhouettes in detail. latest Mehndi,Jewelry,Dresses , Beauty Tips and Tricks , Regency, Romantic, Victorian, Edwardian, Flapper, New Look, Mini dress, Disco, New Romantics, Power Dressing, Haute Couture, Royal Robes, Semiotics, and Body Adornment, each retro latest looks, and future trends are all defined. Pakistan Boutique also works with this labels who do not have an individual online presence and expose them to those who love their dress designing and want to purchase them online.Pakistan Boutique stuffs are notable and esteemed for their fine material, fashion oriented and trendiness as compared to these products of other online boutiques of Pakistan.We’ve also outlined the currently fashioned Jewellery. Its history is a rich area to explore. The effects of past and present technology, changes in work, leisure, media and homelife that affect lifestyle trends, attitudes, fashion trends and shopping trendsetters are all covered in the various categories. about It forum and many more features will be soon here..Keep Visiting ! for latest collections and beauty tips & tricks.  |
Nov 17, 2009
   n Pakistan there is no greater event in a family than a wedding. This is a brand new category portraying pakistani brides. Its All about Pakistan Bridal look, Makeup, Suiting and jewellery. You will find latest jewellry and suiting designs. We are displaying a complete collection of latest Jewellery, makeup & bridal dresses.  Bridal Dresses in Pakistan today have a lot of work done on them. Zari, embroidery, organza, zardozi, sequins, cut work, mirror work, patchwork, pearl work, are all different kinds of work, which beautify the bridal suit. Pakistani wedding dresses can range from a few thousand to a few lac rupees. Bridal Makeup is given also much more importance. No matter what an Pakistani bride wears, she does look like a living doll, decorated on her special day. This Special Bridal Makeup is matched with the shade of the dress colour, so that the brides glows more than any one in the cermony. Bridal Jewellry has become necessary bridal item in pakistani weddings. Gold jewellery is used on wedding day, inccluding heavy neckless, rings, bracelets, and bangels. We bring you the latest Designs of such bridal jewellery. Here are some more designs. . .
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Latest Jewellry Collection 2009
| |
| Fashion Jewelry is the best way to spice up an outfit. Get a celebrity look by sporting the latest jewerly styles. Try the hottest Hollywood trends, experiment with looks straight off of the runway or add pizzazz with costume jewelry. Paired with any outfit for any occasion, fashion accessories are the easiest way to take your look from drab to fab.This necklace is of diamond-shaped pyramids set with onyx and by triangular silver forms |
| More to come…… |
| At our web Site we analyse of Current Fashion silhouettes in detail. latest Mehndi,Jewelry,Dresses , Beauty Tips and Tricks , Regency, Romantic, Victorian, Edwardian, Flapper, New Look, Mini dress, Disco, New Romantics, Power Dressing, Haute Couture, Royal Robes, Semiotics, and Body Adornment, each retro latest looks, and future trends are all defined. Pakistan Boutique also works with this labels who do not have an individual online presence and expose them to those who love their dress designing and want to purchase them online.Pakistan Boutique stuffs are notable and esteemed for their fine material, fashion oriented and trendiness as compared to these products of other online boutiques of Pakistan.We’ve also outlined the currently fashioned Jewellery. Its history is a rich area to explore. The effects of past and present technology, changes in work, leisure, media and homelife that affect lifestyle trends, attitudes, fashion trends and shopping trendsetters are all covered in the various categories. about It forum and many more features will be soon here..Keep Visiting ! for latest collections and beauty tips & tricks. |
Ladies Shoes Club (Fancy Shoes)
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| Traditional shoes widely used and preffered in Pakistan and India. As well as fancy and party wear shoes are selling like hot cakes now adays. Ladies sandals, khussa and crystal shoes are very popular now a days. All made of leather and available in many colors and Shapes. These are latest, we hope you will like them. Go for them now ! |
Indian / Bridal Saari’s
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| Our Web Site brings a wide range of Bridel Sarees(Saari), Indian Bridal Sarees. The bridal saree (sari) is bought with a lot of care. Wedding sarees can range from a few thousand rupees to even a few hundred thousand rupees. Beautiful embroidery, excellent stuff, latest collection, we hope you will like them. |
Summer Collection (Pakistani Collection)
Beauty Tips & Skin Care
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| We have Some Good Tip to take care of your Skin, Lips, Foot, Eyes & hands. Your skin is constantly protecting you. Your skin keeps infections out of your body and keeps you from getting sick. When you take care of your skin, you’re helping your skin do its job. And taking care of your skin today will help prevent future problems, like wrinkles and even skin cancer. |
Brides Of Pakistan
| Pakistan there is no greater event in a family than a wedding. This is a brand new category portraying pakistani brides. Its All about Pakistan Bridal look, Makeup, Suiting and jewelery. You will find latest jewelery and suiting designs. We are displaying a complete collection of latest Jewelery, makeup & bridal dresses. |
Latest Hair Styles
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| Are you looking for a new and different hair style? Or just wanting to revamp your hair while keeping its current length? Before you decide anything, make sure you visit our Women’s Hair Style pages with hair style ideas & pictures for every length hair - from Very Short to Long. |
Nov 9, 2009
Presenting Pakistan Fashion Week
Against all odds, Pakistan Fashion Week hit the ramps in Karachi on Wednesday. The four-day event has been rescheduled twice due to security concerns, but that hasn't dampened the creative energy driving the participating designers and models. Over 30 Pakistani designers - including giants such as Sonya Battla, Rizwan Beyg, and Maheen Khan - are showcasing a variety of casual and formal outfits as well as western wear, jackets, and accessories. The real treat of the week is the chance to catch the designs of dozens of up-and-coming designers as they come down the catwalk.
The Fit
Get fall dressing tips that are “To Die” for from the original fashionista Rachel Zoe. She takes MySpace Fashion shopping and gives us insider tips on how to compile her killer Fall Looks. You do not want to miss this!
Syed Saim Ali
Interview with Pakistan's Fashion Icons Nickie Nina
We started off this joint business venture twelve years back, quite casually. We got into this partnership in 1995, when there was still a lot to bring into our fashion industry. Presently, very few names and labels still exist from that fashion era. We are proud to be among those who have set a mark in the industry and are who recognized today as pioneers of women's fashion in Pakistan.
We started off this joint business venture twelve years back, quite casually. We got into this partnership in 1995, when there was still a lot to bring into our fashion industry. Presently, very few names and labels still exist from that fashion era. We are proud to be among those who have set a mark in the industry and are who recognized today as pioneers of women's fashion in Pakistan.
On a Final Note
As some of you may have noticed, we haven’t been blogging much lately.
We started blogging back in 2004, when we began college. We wanted a simple girly website where we can share our thoughts on fashion with other fashion lovers. We finally settled on blogspot, because we were both technically challenged and it was easy. It was really exciting at first. We religiously stalked our blog and our heart would skip a beat whenever we get a comment. It gave us a warm and fuzzy feeling each time.
We just graduated last summer and since then, we’ve been struggling to carry our blog into the ‘real world’ with us. When you’re a student, you’re surrounded by inspirations and you have all the time in the world to take it in and read up on the latest styles and celebrity trends. In the real world, you get so caught up with life that you barely have time to stop and admire your surroundings and be inspired and excited by it. Now don’t get us wrong, we still love to drool over gorgeous dresses and new bags and debate over the merits of the latest trends- just not as often anymore. Blogging started to become a chore instead of something we loved doing. That was when we knew that it was time to move on, even though it took us a few months of thinking and debating with ourselves and each other to realize it, and another few months overcoming self denial to act on it. It’s not easy to give up something we’ve been doing for the last four years, knowing that once we stop, there is no going back.
A little over 4 years ago, we had no idea what blogs were, and we certainly didn’t know fashion blogs will become such a big phenomenon. We didn’t really know where we were heading when we started I am Fashion, but it became something we loved. We considered taking I am Fashion further, developing it into something bigger as so many other fashion blogs have done. But alas, as hard as we racked our brains, we couldn’t come up with a vision of where it can go. And so, we've decided that it was time to make a graceful exit and let I am Fashion go.
Contrary to popular belief...
HG and I did not get into a fight and decided to stop working together on I am Fashion and started our own blogs instead. (Even our mutual friends wondered about it!) We still email each other daily about the intricate details of our lives and random thoughts we have, and feel extremely empty when the other is away and has no access to the internet. When I freak out, she is the first person I call and she is still my maid of honor when I fantasize about my wedding. Our reasons for closing down I am Fashion still stands, though I do think that my later rationalization of it in this blog is a better articulation of how we feel.
As for us continuing to blog even more regularly than before, I attribute it to the "newness" of our blogs. Starting a new blog is like starting a relationship. At the beginning everything is new and exciting as you get to know the other person and watch your relationship grow and mature. Every up and every down is a significant moment. Then the honeymoon phase eventually wears off and you reach a happy medium, where your relationship becomes a part of your daily life. With any luck, you will live happily ever after in this state with a few surprises here and there to spice up the norm. If not, your relationship will wane and you grow apart, eventually deciding that you are both better off parting ways.
Clearly I'm in the honeymoon phase. We are starting to explore new things together, trying to figure out what works best for the both of us. Every new post is an adventure. Every comment and email is exciting. I want to spend every moment of everyday with it, checking on its progress i.e. stalking the traffic, the incoming and outgoing links etc. It's an exhilarating feeling that I'd almost forgotten about!IZOD NAMED TITLE
NEW YORK, NY and INDIANAPOLIS, IN – Phillips-Van Heusen Corporation (NYSE: PVH) announced today a multi-year agreement in principle with the Indy Racing League (IRL), the sanctioning body for the IndyCar Series, for its IZOD brand to become the title sponsor of the newly renamed IZOD IndyCar Series.
The IZOD IndyCar Series, which will mark the League's first title sponsorship since 2001, introduced its new logo and key partnership details today, with additional activation, promotional plans and marketing initiatives to be revealed in the coming months, prior to the start of the 2010 season.
Under the new arrangement, IZOD will also retain its designation as the official apparel partner of the Indy Racing League, which began in 2008. Key elements of the agreement are expected to include:
• Multi-year, multi-million dollar activation plans and brand-building efforts around the IZOD IndyCar Series intended to broaden the promotion of the sport both off the track and beyond its traditional audience. These include:
Increased and enhanced national media initiatives with IRL's two television partners – ESPN on ABC and VERSUS
Access to drivers and 100 years' worth of motorsports assets and graphics from the Indianapolis Motor Speedway Hall of Fame Museum, including current and vintage cars, for both on- and off-track events, both in and out of race markets.
• Multi-year, multi-million dollar commitment to participate in the IZOD IndyCar Series Team Enhancement/Allocation Matrix (TEAM) fund. Introduced in 2008, TEAM provides a guaranteed financial foundation for all teams committed to running the entire IZOD IndyCar Series schedule
• Shared Web initiatives and online promotions
• Rights to use one of the most dynamic marketing events in all of sports – two parade laps in the IZOD IndyCar Series two-seater at the start of the Indianapolis 500 and other selected races –providing a one-of-a-kind experience to an IZOD-selected VIP or fan sweepstakes winner
"The combination of young, dynamic drivers representing over 14 countries, events in key domestic and global markets and its strong American racing heritage make the IndyCar Series a perfect fit for the sport-spirited IZOD brand lifestyle," said Allen Sirkin, President and Chief Operating Officer of Phillips-Van Heusen. "Our involvement with the IRL began shortly after the unification of U.S. open-wheel racing and, despite the recession, we have seen growth and sense the potential for even greater opportunity as the sport is re-energized on the American sports landscape, as well as abroad. We're excited at the opportunity to become the title sponsor f the IZOD IndyCar Series and look forward to taking our partnership with the fastest form of motorsport in the world, along with its 'cars and stars', to a new level of marketing and activation both on and off the track."
"Our relationship with the IZOD brand has been on the fast track since the day we began our partnership in 2008, and we are thrilled they have taken a bigger and more vital role in our sport," said Terry Angstadt, president of the Commercial Division of the Indy Racing League. "Their strong marketing skills, national retail partnerships and ability to bring fresh eyes to the sport have already proven powerful in our short time together. We're confident that we have found a partner with a strong brand, a bright future and a vision for growing the IZOD IndyCar Series that will benefit fans, drivers, teams, owners and tracks."
The move by Phillips-Van Heusen follows a series of recent similar decisions to shift IZOD's marketing mix towards sports and sponsorship activation. In 2008, IZOD was awarded the naming rights for what was then Continental Airlines Arena at the Meadowlands in New Jersey, home of the New Jersey Nets, renaming it the IZOD Center. Phillips-Van Heusen's efforts helped lift the IZOD Center to become the fourth-ranked venue of its kind in North America. Phillips-Van Heusen also recently announced its VAN HEUSEN brand's sponsorship of the Pro Football Hall Of Fame fan vote, a first of its kind for any professional sport.
The 2010 IZOD IndyCar Series, the premier open-wheel racing series in the U.S., showcases some of motorsport's leading personalities, including Danica Patrick, Helio Castroneves, Dario Franchitti, Scott Dixon, Ryan Briscoe and Tony Kanaan, as well as Graham Rahal, Marco Andretti and Tomas Scheckter, heirs to some of auto racing's greatest legends. The 2010 season is scheduled to feature 17 races in the United States, Canada, Japan and Brazil, with the first green flag dropping March 14 in Brazil. The races will be broadcast in high-definition on ABC and VERSUS.
Background of Sponsorship
In July 2008, PVH announced an agreement with the Indianapolis Motor Speedway and the Indy Racing League that designated the IZOD brand as the official apparel sponsor of the Indianapolis Motor Speedway, IndyCar Series and Firestone Indy Lights. In this capacity, PVH provides apparel to IRL executives and crew – from pit officials and track flagmen to the on-air broadcast talent and track announcers. This exclusive collection was inspired by the uniquely American heritage of IndyCar Series and designed to address the performance needs of the IRL and IMS staff.
Prior to the start of the 2009 season, as a natural extension of the sponsorship, IZOD introduced an IZOD/INDY vintage clothing line commemorating the Indianapolis Motor Speedway's Centennial Era. The collection was launched initially at select Macy's stores nationwide and was supported by a national advertising campaign that included an IZOD/INDY themed 30-second spot shown during all nationally televised ABC and VERSUS IndyCar Series race broadcasts, as well as through additional spot broadcast purchases and in movie theaters across the country. The media plan also included print advertisements that appeared in Sports Illustrated and ESPN The Magazine and on high-profile billboards in New York City's Times Square and Toronto. The advertisements featured IZOD-sponsored 2008 Watkins Glen winner and 2008 Indy 500 Rookie of the Year Ryan Hunter-Reay.
Available in March 2010, IZOD has created a new "Winning Series" sportswear collection, inspired by the historic INDY 500 "Winning Car Series" including the first Indianapolis 500 winner, the 1911 Marmon Wasp, along with the 1939-40 Maserati and the 1948 Novi.
Sponsorship Activation
Throughout the 2009 IndyCar Series season, and to coincide with the series race schedule, in-store events took place at select Macy's stores around the country to further support the launch of the IZOD/INDY sportswear line. The events displayed vintage driver suits, archival photography and one-of-a-kind cars on loan from the Indianapolis Motor Speedway Hall of Fame Museum and were highlighted by both legendary and current driver appearances.
In one such event, at the Macy's Herald Square flagship store in New York, the entire field of 33 starting drivers of the 2009 Indianapolis 500 posed for a photograph on a closed Broadway in front of display windows showcasing winning cars from nearly every decade of Indy racing.
Promotional activities for the IZOD/INDY sportswear collection included a text messaging and Web-based national sweepstakes hosted at macys.com/izod. The grand prize was an all-inclusive package for four to the 2009 Indianapolis 500.
About IZOD and Phillips-Van Heusen Corporation:
IZOD, one of the best-known and best-selling apparel brands in the United States, is known for its sport-inspired, clean designs and colorful product lines. With a history in the United States dating back to the 1930s, the IZOD brand is licensed to 21 companies in the U.S. and 17 other countries. IZOD brand products include apparel and accessories for men, women, and children, soft home goods and men's fragrance. The IZOD brand offerings include products sold under the IZOD PerformX (technical and performance fabricated sportswear), IZOD Jeans, and IZOD LX (a luxury sportswear collection sold exclusively at Macy's) sub brands, which are sold in over 6,000 retail venues worldwide, including department, specialty and company-operated stores. For more information visit www.izod.com.
Phillips-Van Heusen Corporation is one of the world's largest apparel companies. It owns and markets the Calvin Klein brand worldwide. It is the world's largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, IZOD, ARROW, Bass, and G.H. Bass & Co., and its licensed brands including Geoffrey Beene,
Kenneth Cole New York, Kenneth Cole Reaction, unlisted, A Kenneth Cole Production, BCBG Max Azria, BCBG Attitude, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, Tommy Hilfiger, DKNY, and Timberland.
About the IZOD IndyCar Series:
The IZOD IndyCar Series is the premier open-wheel series in the United States, competing on a challenging combination of superspeedways, short ovals, scenic road courses and temporary street circuits. In 2010 the IndyCar Series will conduct 13 races in the U.S., two in Canada and one both in Japan and Brazil, all available worldwide through comprehensive, long-term
agreements with ABC and VERSUS in high-definition. The IZOD IndyCar Series continues to the be the fastest and most competitive racing series, attracting a diverse lineup of drivers including Marco Andretti, Ryan Briscoe, Helio Castroneves, Scott Dixon, Dario Franchitti, Tony Kanaan, Danica Patrick, Graham Rahal and Dan Wheldon. A leader in motorsports technology, the IndyCar Series is the first racing series to power its Honda engines on 100 percent fuel-grade ethanol, a renewable and environmentally friendly fuel. For more information on the IZOD IndyCar Series,
The IZOD IndyCar Series, which will mark the League's first title sponsorship since 2001, introduced its new logo and key partnership details today, with additional activation, promotional plans and marketing initiatives to be revealed in the coming months, prior to the start of the 2010 season.
Under the new arrangement, IZOD will also retain its designation as the official apparel partner of the Indy Racing League, which began in 2008. Key elements of the agreement are expected to include:
• Multi-year, multi-million dollar activation plans and brand-building efforts around the IZOD IndyCar Series intended to broaden the promotion of the sport both off the track and beyond its traditional audience. These include:
Increased and enhanced national media initiatives with IRL's two television partners – ESPN on ABC and VERSUS
Access to drivers and 100 years' worth of motorsports assets and graphics from the Indianapolis Motor Speedway Hall of Fame Museum, including current and vintage cars, for both on- and off-track events, both in and out of race markets.
• Multi-year, multi-million dollar commitment to participate in the IZOD IndyCar Series Team Enhancement/Allocation Matrix (TEAM) fund. Introduced in 2008, TEAM provides a guaranteed financial foundation for all teams committed to running the entire IZOD IndyCar Series schedule
• Shared Web initiatives and online promotions
• Rights to use one of the most dynamic marketing events in all of sports – two parade laps in the IZOD IndyCar Series two-seater at the start of the Indianapolis 500 and other selected races –providing a one-of-a-kind experience to an IZOD-selected VIP or fan sweepstakes winner
"The combination of young, dynamic drivers representing over 14 countries, events in key domestic and global markets and its strong American racing heritage make the IndyCar Series a perfect fit for the sport-spirited IZOD brand lifestyle," said Allen Sirkin, President and Chief Operating Officer of Phillips-Van Heusen. "Our involvement with the IRL began shortly after the unification of U.S. open-wheel racing and, despite the recession, we have seen growth and sense the potential for even greater opportunity as the sport is re-energized on the American sports landscape, as well as abroad. We're excited at the opportunity to become the title sponsor f the IZOD IndyCar Series and look forward to taking our partnership with the fastest form of motorsport in the world, along with its 'cars and stars', to a new level of marketing and activation both on and off the track."
"Our relationship with the IZOD brand has been on the fast track since the day we began our partnership in 2008, and we are thrilled they have taken a bigger and more vital role in our sport," said Terry Angstadt, president of the Commercial Division of the Indy Racing League. "Their strong marketing skills, national retail partnerships and ability to bring fresh eyes to the sport have already proven powerful in our short time together. We're confident that we have found a partner with a strong brand, a bright future and a vision for growing the IZOD IndyCar Series that will benefit fans, drivers, teams, owners and tracks."
The move by Phillips-Van Heusen follows a series of recent similar decisions to shift IZOD's marketing mix towards sports and sponsorship activation. In 2008, IZOD was awarded the naming rights for what was then Continental Airlines Arena at the Meadowlands in New Jersey, home of the New Jersey Nets, renaming it the IZOD Center. Phillips-Van Heusen's efforts helped lift the IZOD Center to become the fourth-ranked venue of its kind in North America. Phillips-Van Heusen also recently announced its VAN HEUSEN brand's sponsorship of the Pro Football Hall Of Fame fan vote, a first of its kind for any professional sport.
The 2010 IZOD IndyCar Series, the premier open-wheel racing series in the U.S., showcases some of motorsport's leading personalities, including Danica Patrick, Helio Castroneves, Dario Franchitti, Scott Dixon, Ryan Briscoe and Tony Kanaan, as well as Graham Rahal, Marco Andretti and Tomas Scheckter, heirs to some of auto racing's greatest legends. The 2010 season is scheduled to feature 17 races in the United States, Canada, Japan and Brazil, with the first green flag dropping March 14 in Brazil. The races will be broadcast in high-definition on ABC and VERSUS.
Background of Sponsorship
In July 2008, PVH announced an agreement with the Indianapolis Motor Speedway and the Indy Racing League that designated the IZOD brand as the official apparel sponsor of the Indianapolis Motor Speedway, IndyCar Series and Firestone Indy Lights. In this capacity, PVH provides apparel to IRL executives and crew – from pit officials and track flagmen to the on-air broadcast talent and track announcers. This exclusive collection was inspired by the uniquely American heritage of IndyCar Series and designed to address the performance needs of the IRL and IMS staff.
Prior to the start of the 2009 season, as a natural extension of the sponsorship, IZOD introduced an IZOD/INDY vintage clothing line commemorating the Indianapolis Motor Speedway's Centennial Era. The collection was launched initially at select Macy's stores nationwide and was supported by a national advertising campaign that included an IZOD/INDY themed 30-second spot shown during all nationally televised ABC and VERSUS IndyCar Series race broadcasts, as well as through additional spot broadcast purchases and in movie theaters across the country. The media plan also included print advertisements that appeared in Sports Illustrated and ESPN The Magazine and on high-profile billboards in New York City's Times Square and Toronto. The advertisements featured IZOD-sponsored 2008 Watkins Glen winner and 2008 Indy 500 Rookie of the Year Ryan Hunter-Reay.
Available in March 2010, IZOD has created a new "Winning Series" sportswear collection, inspired by the historic INDY 500 "Winning Car Series" including the first Indianapolis 500 winner, the 1911 Marmon Wasp, along with the 1939-40 Maserati and the 1948 Novi.
Sponsorship Activation
Throughout the 2009 IndyCar Series season, and to coincide with the series race schedule, in-store events took place at select Macy's stores around the country to further support the launch of the IZOD/INDY sportswear line. The events displayed vintage driver suits, archival photography and one-of-a-kind cars on loan from the Indianapolis Motor Speedway Hall of Fame Museum and were highlighted by both legendary and current driver appearances.
In one such event, at the Macy's Herald Square flagship store in New York, the entire field of 33 starting drivers of the 2009 Indianapolis 500 posed for a photograph on a closed Broadway in front of display windows showcasing winning cars from nearly every decade of Indy racing.
Promotional activities for the IZOD/INDY sportswear collection included a text messaging and Web-based national sweepstakes hosted at macys.com/izod. The grand prize was an all-inclusive package for four to the 2009 Indianapolis 500.
About IZOD and Phillips-Van Heusen Corporation:
IZOD, one of the best-known and best-selling apparel brands in the United States, is known for its sport-inspired, clean designs and colorful product lines. With a history in the United States dating back to the 1930s, the IZOD brand is licensed to 21 companies in the U.S. and 17 other countries. IZOD brand products include apparel and accessories for men, women, and children, soft home goods and men's fragrance. The IZOD brand offerings include products sold under the IZOD PerformX (technical and performance fabricated sportswear), IZOD Jeans, and IZOD LX (a luxury sportswear collection sold exclusively at Macy's) sub brands, which are sold in over 6,000 retail venues worldwide, including department, specialty and company-operated stores. For more information visit www.izod.com.
Phillips-Van Heusen Corporation is one of the world's largest apparel companies. It owns and markets the Calvin Klein brand worldwide. It is the world's largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, IZOD, ARROW, Bass, and G.H. Bass & Co., and its licensed brands including Geoffrey Beene,
Kenneth Cole New York, Kenneth Cole Reaction, unlisted, A Kenneth Cole Production, BCBG Max Azria, BCBG Attitude, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, Tommy Hilfiger, DKNY, and Timberland.
About the IZOD IndyCar Series:
The IZOD IndyCar Series is the premier open-wheel series in the United States, competing on a challenging combination of superspeedways, short ovals, scenic road courses and temporary street circuits. In 2010 the IndyCar Series will conduct 13 races in the U.S., two in Canada and one both in Japan and Brazil, all available worldwide through comprehensive, long-term
agreements with ABC and VERSUS in high-definition. The IZOD IndyCar Series continues to the be the fastest and most competitive racing series, attracting a diverse lineup of drivers including Marco Andretti, Ryan Briscoe, Helio Castroneves, Scott Dixon, Dario Franchitti, Tony Kanaan, Danica Patrick, Graham Rahal and Dan Wheldon. A leader in motorsports technology, the IndyCar Series is the first racing series to power its Honda engines on 100 percent fuel-grade ethanol, a renewable and environmentally friendly fuel. For more information on the IZOD IndyCar Series,
Green Fashion Designer
The new millennium marked significant changes and twists in people's lifestyle and preference especially in fashion and trend. In this vital industry, one very relevant breakthrough is the incorporation of environmental awareness and protection in most clothing lines in the fashion business and it has definitely inspired innumerable designers and students of fashion schools to adapt the concept of fashion with a conscience in their masterpieces. Nowadays and in the coming years, career opportunities are opening its thresholds to green fashion designers to make a pivotal difference in the clothing realm as well as promoting eco-friendly merchandises.
The career outlook for a green fashion designer is good. They make on average $42-$87 thousand a year.
Many venues of fashion and clothing are having endless modeling shows and advertisements glorifying the ingenuity of the crafts of green fashion designers and their endeavors are definitely successful. What is a green fashion designer?
The name itself implies that incredible combination of the green ideals with the world of fashion resulting to a revolutionary career or professional perfectly known as green fashion designer. Young artists in this field are making use of natural resources such as bamboos, organic cottons or other similar fibers in their series of clothesline or collections. Most importantly, this is a trend that has not only started in small-scale businesses but has likewise invaded big and known enterprises in the milieu.
Green fashion design concept is actually not a new and fresh perspective since many fashion designers have already adapted this style or concept especially those in agricultural countries. However, the good thing that happened in this particular trend is that many fashion icons and big companies are collaborating together in order to promote and advocate clothes which are eco-friendly in style and content. How do you become a green fashion designer?
Another salient difference in the trend now is that most fashion schools that train and educate potential fashion designers are including the green concept into their very own curriculum. Thus, for those who aim to succeed and establish a promising career as a green fashion designer, an internship program is very necessary to jump start their pursuit. Most key figures in the fashion world would attest to the importance of getting into an internship first before finally plunging into the deep. This is likewise necessary for green fashion designers where they could add more knowledge and experience to their crafts especially in making use of natural resources for their clothes. Thus aside from the conventional degrees and courses you will gain from studying in accredited fashion schools, it is necessary to add more creativity and resourcefulness in finding the right material for your green collection.
People are not always indifferent in new changes and innovations especially if it benefits the world and the ailing nature. For people and aspiring candidates to become green fashion designers, the passion for their craft and awareness and love of nature are two salient components that would definitely lead them to their fulfillment in their crafts.
The career outlook for a green fashion designer is good. They make on average $42-$87 thousand a year.
Many venues of fashion and clothing are having endless modeling shows and advertisements glorifying the ingenuity of the crafts of green fashion designers and their endeavors are definitely successful. What is a green fashion designer?
The name itself implies that incredible combination of the green ideals with the world of fashion resulting to a revolutionary career or professional perfectly known as green fashion designer. Young artists in this field are making use of natural resources such as bamboos, organic cottons or other similar fibers in their series of clothesline or collections. Most importantly, this is a trend that has not only started in small-scale businesses but has likewise invaded big and known enterprises in the milieu.
Green fashion design concept is actually not a new and fresh perspective since many fashion designers have already adapted this style or concept especially those in agricultural countries. However, the good thing that happened in this particular trend is that many fashion icons and big companies are collaborating together in order to promote and advocate clothes which are eco-friendly in style and content. How do you become a green fashion designer?
Another salient difference in the trend now is that most fashion schools that train and educate potential fashion designers are including the green concept into their very own curriculum. Thus, for those who aim to succeed and establish a promising career as a green fashion designer, an internship program is very necessary to jump start their pursuit. Most key figures in the fashion world would attest to the importance of getting into an internship first before finally plunging into the deep. This is likewise necessary for green fashion designers where they could add more knowledge and experience to their crafts especially in making use of natural resources for their clothes. Thus aside from the conventional degrees and courses you will gain from studying in accredited fashion schools, it is necessary to add more creativity and resourcefulness in finding the right material for your green collection.
People are not always indifferent in new changes and innovations especially if it benefits the world and the ailing nature. For people and aspiring candidates to become green fashion designers, the passion for their craft and awareness and love of nature are two salient components that would definitely lead them to their fulfillment in their crafts.
GreenCareersGuide.com is the #1 green careers website on Google. We have the most comprehensive database of articles on green jobs. Whatever your stage of life, we have you covered. Green careers, green training, and green entrepreneurship articles are only a small part of our exhaustive green career site. There are tremendous upsides to having a green
George Barbier
(Artist’s Biography)
George Barbier (1882 – 1932) was one of the great French illustrators of the early 20th century. Born in Nantes, France on October 10, 1882, Barbier was 29 years old when he mounted his first exhibition in 1911 and was subsequently swept to the forefront of his profession with commissions to design theatre and ballet costumes, to illustrate books, and to produce haute couture fashion illustrations. For the next 20 years Barbier led a group from the Ecole des Beaux Arts who were nicknamed by Vogue “The Knights of the Bracelet”—a tribute to their fashionable and flamboyant mannerisms and style of dress.
Included in this elite circle were Bernard Boutet de Monvel and Pierre Brissaud (both of whom were Barbier’s first cousins), Paul Iribe, Georges Lepape, and Charles Martin. During his career Barbier also turned his hand to jewellery, glass and wallpaper design, wrote essays and many articles for the prestigious Gazette du bon ton. In the mid 1920s he worked with Erte to design sets and costumes for the Folies Bergere and in 1929 he wrote the introduction for Erte’s acclaimed exhibition and achieved mainstream popularity through his regular appearances in L’Illustration magazine. Barbier died in 1932 at the very pinnacle of his success.
Fashion Era
Fashion-Era.com looks at women's costume and fashion history and analyses the mood of an era. Changes in technology, leisure, work, cultural and moral values, homelife and politics have all contributed to lifestyle trends which influence the clothes we wear. These are the changes that make any era of society special in relation to the study of the costume of a period.
Fashion-Era.com can take no responsibility for the information above and any outcome which may cause you error, loss or costs incurred from use of the information and links either directly or indirectly.
This site is owned, designed, written and developed by Pauline Weston Thomas and Guy Thomas.
ALL RIGHTS RESERVED. Fashion-era.com reserves the right to add or delete information, graphics and links.
Copyright © 2001-2009 on all content, text and images in Fashion-Era.com.
If you write to me for help with costume/fashion or information please first consider if you are prepared to make a payment to the website. Make the payment for Pauline's help with questions here. Please use the extensive sitemap which lists everything. Please DO NOT write asking me for homework help, more pictures or extra information as I DO NOT provide this. It is best for you to ask your questions in the fashion forum as I do not reply to questions/surveys. However, I may occasionally answer certain questions when asked in the forum and which may help everyone visiting the forum.
E-Mail us if you have comments at pauline@fashion-era.com . Please read the message above before E-Mailing us if you have comments
This site was designed to be viewed in 1024 X 768 or higher.
Fashion-Era.com can take no responsibility for the information above and any outcome which may cause you error, loss or costs incurred from use of the information and links either directly or indirectly.
This site is owned, designed, written and developed by Pauline Weston Thomas and Guy Thomas.
ALL RIGHTS RESERVED. Fashion-era.com reserves the right to add or delete information, graphics and links.
Copyright © 2001-2009 on all content, text and images in Fashion-Era.com.
If you write to me for help with costume/fashion or information please first consider if you are prepared to make a payment to the website. Make the payment for Pauline's help with questions here. Please use the extensive sitemap which lists everything. Please DO NOT write asking me for homework help, more pictures or extra information as I DO NOT provide this. It is best for you to ask your questions in the fashion forum as I do not reply to questions/surveys. However, I may occasionally answer certain questions when asked in the forum and which may help everyone visiting the forum.
E-Mail us if you have comments at pauline@fashion-era.com . Please read the message above before E-Mailing us if you have comments
This site was designed to be viewed in 1024 X 768 or higher.
App Review: Fashion Fix by Roiworld
By Ahsan / ZeeshanEver wanted to play an iPhone memory game about dressing up an avatar? Ever wish that the cute brother of your best friend would admire your fashion sense and want to go out on date with you? Well, now there's Fashion Fix for iPhone. And...let me be blunt. Fashion Fix is the most inane waste of time and money you could possibly imagine. And for some reason I cannot begin to fathom, my tween daughters love it. Available in both a free lite [iTunes link] and paid[iTunes link] version, this incredibly stupid app has captured the hearts of my girls.
The game goes like this: You select a level (5 in the free version, 50 in the paid version) and tap through a little "scene". In the one shown at the top of this post, a particularly vapid girl makes smalltalk with Ben, the brother of her friend. Here, Ben is impressed by her complete lack of conversation and intellect, offering to go out on a date with her.
After this conversation, you study 4 preset outfits, committing one to memory in the 15 seconds allotted. You then shop at the "Boutique" to choose a hair style, outfit, shoes, accessories, makeup and so forth. No, I am not kidding. When you're done matching the style you studied, you tap Done.
Once you do so, the program grades your accuracy, awarding up to 300 points based on how well you matched the suggested outfits. Get over 200 points and Ben returns, inviting you on a date because you have awesome fashion sense. Miss too many points, and Ben returns to say "Sorry. I forgot about an important lecture. Gotta run." Apparently, Ben is deeply, deeply into fashion. Unless you dress exactly according to the mandates of the application, you lose. And the cute (albeit effeminate) boy ditches you because he doesn't approve of your looks.
Could this get more shallow?
For anyone who has a feminist bone in their body, or knows a feminist, or once saw Maude on TV, this application is politically incorrect kryptonite. It will suck every neuron from the user's brain, replacing them with soft pink cotton. That pink cotton will, however, be able to memorize fashion plates and duplicate them on demand.
For everyone who has tweenager daughters, make sure you have a nice talk about how inanely stupid this application is, even as you fork over your two bucks. Because the powers of tweenage persuasion cannot be overestimated.
Golden age: 100 years of L’Oréal
Anna Cipollone takes a look back at the big milestones in L’Oréal’s 100 years of history. Click on the images below to read the story.
The daily steal: Rhinestone bracelet, $17.80
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Pakistani Fashion
Pakistani Clothes
Pakistani clothes are being highly stylized by our latest designers and stylist. This is the reason that have made them famous among western world with little or no alteration in designs and styles
fashionsnet
Pakistanfashions.net is best source for those who have interested in latest Pakistani fashion. Pakistanfashions.net provides resources regarding information about Pakistani fashion, people who are contributing in fashion industry like fashion designers, artists, models, boutiques, and fashion outlets. Pakistan fashions not only gives information about Pakistani fashions but also provide opportunities to buy Pakistani fashion dresses for men, women and children from online fashion boutiques and fashion based outlets according to latest Pakistani fashion.
If you are looking for information about events or Pakistani fashion shows arranged by famous fashion designers in different cities of Pakistan and finding profiles of top fashion designers of Pakistan and their interviews about Pakistani fashion trends, you are at right place where you can find everything about fashion at pakistanfashions.net.
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